Privacy Policy

Last updated: 31 July 2025

Alpine Labs Pte. Ltd (“we”, “us”, “our”) is committed to protecting your privacy. This Privacy Policy explains what data we collect, why we collect that data, and how your data is handled when you use the Homemaking App (the “App”).

What we collect and why

Our guiding principle is to collect only what we need. Here’s what that means in practice:

Identity and access

When you sign up for an account, you may provide your email address. That’s so you can log in to your account. We’ll never sell your personal information to third parties.

Billing information

If you upgrade to a paid plan, your payment is processed directly by Apple. We store a record of the payment transaction for purposes of account history and billing support.

Product interactions

We store on our servers the content that you upload or receive or maintain in your account. This is so you can use the App as intended. We keep this content as long as your account is active. If you delete your account, we’ll delete the content within 60 days.

General Geolocation data

We log the full IP address used to sign up for an account and retain that for use in mitigating future spammy signups. We also log all account access by full IP address for security and fraud prevention purposes, and we keep this login data for as long as your account is active.

Voluntary correspondence

When you email us with a question or to ask for help, we keep that correspondence, including your email address, so that we have a history of past correspondence to reference if you reach out in the future.

App permissions

We ask for your consent before accessing privacy-sensitive features of your device such as the camera. Consent is always optional and the App will function without it, though some features may be unavailable.

When we access or disclose your information

To provide products or services you’ve requested. We use third-party services to help run the App and only to the extent necessary process some or all of your personal information via these third parties.

We do not look at your content except for limited purposes with your express permission, for example, if an error occurs that stops an automated process from working and requires manual intervention to fix. These are rare cases, and when they happen, we look for root cause solutions as much as possible to avoid them recurring.

To help you troubleshoot or fix a software bug, with your permission. If at any point we need to access your content to help you with a support case, we will ask for your consent before proceeding.

To investigate, prevent, or take action regarding restricted uses. Accessing a customer’s account when investigating potential abuse is a measure of last resort. We want to protect the privacy and safety of both our customers and the people reporting issues to us, and we do our best to balance those responsibilities throughout the process. If we discover you are using the App for a restricted purpose, we will take action as necessary, including notifying appropriate authorities where warranted.

When required under applicable law. Alpine Labs Pte. Ltd. is a Singapore company with its main data infrastructure located in the United States.

Requests for user data. Our policy is to not respond to government requests for user data unless we are compelled by legal process or in limited circumstances in the event of an emergency request. However, if Singapore or United States law enforcement authorities have the necessary warrant, criminal subpoena, or court order requiring us to disclose data, we must comply. Likewise, we will only respond to requests from government authorities outside Singapore or the United States if compelled by the Singapore or United States government through procedures outlined in a mutual legal assistance treaty or agreement. It is our policy to notify affected users before we disclose data unless we are legally prohibited from doing so, and except in some emergency cases.
Preservation requests. Similarly, our policy is to comply with requests to preserve data only if compelled by a proper legal request from a Singapore or United States government authority. We do not disclose preserved data unless required by law or compelled by a court order that we choose not to appeal. Furthermore, unless we receive a proper warrant, court order, or subpoena before the required preservation period expires, we will destroy any preserved copies of customer data at the end of the preservation period.

Finally, if Alpine Labs Pte. Ltd. is acquired by or merges with another company — we don’t plan on that, but if it happens — we’ll notify you well before any of your personal information is transferred or becomes subject to a different privacy policy.

Your rights with respect to your information

We strive to apply the same data rights to all customers, regardless of their location. Some of these rights include:

Right to Know. You have the right to know what personal information is collected, used, shared or sold. We outline both the categories and specific bits of data we collect, as well as how they are used, in this privacy policy.
Right of Access. This includes your right to access the personal information we gather about you, and your right to obtain information about the sharing, storage, security, and processing of that information.
Right to Correction. You have the right to request correction of your personal information.
Right to Erasure / “To Be Forgotten”. This is your right to request, subject to certain limitations under applicable law, that your personal information be erased from our possession and, by extension, from all of our service providers. Fulfillment of some data deletion requests may prevent you from using the App because the App may then no longer work. In such cases, a data deletion request may result in the closing your account.
Right to Complain. You have the right to make a complaint regarding our handling of your personal information with the appropriate supervisory authority.
Right to Restrict Processing. This is your right to request restriction of how and why your personal information is used or processed, including opting out of sale of your personal information. (Again: we never have and never will sell your personal data.)
Right to Object. You have the right, in certain situations, to object to how or why your personal information is processed.
Right to Portability. You have the right to receive the personal information we have about you and the right to transmit it to another party.
Right to not Be Subject to Automated Decision-Making. You have the right to object to and prevent any decision that could have a legal or similarly significant effect on you from being made solely based on automated processes. This right is limited if the decision is necessary for performance of any contract between you and us, is allowed by applicable law, or is based on your explicit consent.
Right to Non-Discrimination. We do not and will not charge you a different amount to use our products, offer you different discounts, or give you a lower level of customer service because you have exercised your data privacy rights. However, the exercise of certain rights may, by virtue of your exercising those rights, prevent you from using the App.

Many of these rights can be exercised by signing in and updating your account information. Please note that certain information may be exempt from such requests under applicable law. For example, we need to retain certain information in order to provide our services to you.

In some cases, we also need to take reasonable steps to verify your identity before responding to a request, which may include, at a minimum, depending on the sensitivity of the information you are requesting and the type of request you are making, verifying your email address. If we are unable to verify you, we may be unable to respond to your requests.

Depending on applicable law, you may have the right to appeal our decision to deny your request, if applicable. We will provide information about how to exercise that right in our response denying the request. You also have the right to lodge a complaint with a supervisory authority.

How we secure your data

All data is encrypted via SSL/TLS when transmitted from our servers to your browser. Data is encrypted at rest in the database and in transit from the database. The database backups are also encrypted.

What happens when you delete content in your account

We give you the option to delete content. Anything you delete in your account while it is active cannot be accessed via the application and we are not able to retrieve it for you. The deleted content may remain on our active servers for another 30 days, and copies of the content may be held in backups of our application databases for up to another 30 days after that. Altogether, any content deleted in your account should be purged from all of our systems and logs within 90 days.

If you choose to delete your account, your content will become immediately inaccessible and should be purged from our systems in full within 60 days. This applies both for cases when an account owner directly deletes and for automatically deleted accounts.

Data retention

We keep your information for the time necessary for the purposes for which it is processed. The length of time for which we retain information depends on the purposes for which we collected and use it and your choices, after which time we may delete it. We may also retain and use this information as necessary to comply with our legal obligations, resolve disputes, and enforce our agreements. Through this policy, we have provided specific retention periods for certain types of information.

Location of site and data

Our infrastructure is primarily housed in the United States. If you are located outside of the United States, please be aware that any information you provide to us will be transferred to and stored in the United States. By using the App and/or providing us with your personal information, you consent to this transfer.

Changes and questions

We may update this policy as needed to comply with relevant regulations and reflect any new practices. If we make significant changes, we will refresh the date at the top of this page.

If you have a question about this privacy policy, please send an email to [email protected]